Welcome to Cannes!

Day One at Cannes Lions: Kicking off a week of Creativity and Innovation

The energy is expected to be electric in Cannes for Day One of the Lions Creative Festival. Against the backdrop of the sparkling Mediterranean, the global creative community is gathering to celebrate bold ideas, boundary-pushing campaigns, and the thinkers shaping the future of storytelling. From the first keynote sessions to the buzzing beach activations, this year’s festival is all about redefining what creativity means in a fast-changing world. We’re going on the ground, soaking it all in — and ready to share the standout moments, big ideas, and unexpected sparks that set the tone for an unforgettable week.